Get to know your C4 Board member – Zack Dickson, HPE

The year-long process of splitting Hewlett-Packard in two is well behind us, and the half focused on HPE servers, storage, network related solutions, relies on the partner community extensively. HPE provides expertise around traditional on-premises IT and hybrid cloud, and its channel business is led by Zachary Dickson, HPE’s channel chief, who’s worked in the […]

Get to know your C4 Board member – Zack Dickson, HPE Read More »

Beverly Barrett explains why Channel partners must remain relevant to their customers

Beverly Barrett is director of channel management at Echoworx. Echoworx is a recognized leader in secure digital communication. Its flagship solution, OneWorld Enterprise Encryption, makes secure messaging easy and cost effective — designed to adapt to any environment and to all forms of encryption. Enterprises investing in Echoworx’s OneWorld platform, are gaining an adaptive, fully

Beverly Barrett explains why Channel partners must remain relevant to their customers Read More »

Tara Fine shares her advice for young up-and-comers in the channel

Tara Fine is a channel chief at VMware Canada. VMware software powers some of the world’s most complex digital infrastructures. The company’s compute, cloud, mobility, networking, and security offerings provide a digital foundation for more than 500,000 global customers, aided by an ecosystem of 75,000 partners. In 2018, VMware celebrated its 20th anniversary. Fine has

Tara Fine shares her advice for young up-and-comers in the channel Read More »

Get to know C4 board member – Rita Loncar

Rita Loncar is a channel leader at Veritas Technologies. Veritas helps businesses accelerate their digital transformation by solving pressing IT and business challenges including multi-cloud data management and protection, storage optimization, compliance readiness, and workload portability — with no cloud vendor lock-in. Today, 86 per cent of Fortune 500 companies rely on Veritas to reveal

Get to know C4 board member – Rita Loncar Read More »

C4 Marketing Dinner

Working with partners: A marketing perspective A channel marketing professional’s life can be very busy, but the niche nature of the business often means there are few people who truly understand the unique challenges or have the opportunity to celebrate the successes. At a recent Toronto gathering sponsored by the Canadian Channel Chiefs Council (C4),

C4 Marketing Dinner Read More »

Suzanne Gagliese is the vice-president of One Commercial Partner at Microsoft Canada

Microsoft channel partners work in conjunction with Microsoft to resell its products and services, often with customizations specific to each individual buyer. In addition to the value-added reselling of these tools, many Microsoft channel partners also offer implementation services, especially around cloud. When you look at the major public cloud providers, it’s clear that AWS

Suzanne Gagliese is the vice-president of One Commercial Partner at Microsoft Canada Read More »