Siobhán Cox

Vice President of Marketing, Bell Business Markets

As Vice President of Marketing for Bell Business Markets
(BBM), Siobhán Cox is responsible for business
marketing strategy, communications, programs and
pricing, while leading BBM’s strategic channel and
partner relationship management ecosystem.

With more than 20 years of international technology
sector experience in sales and marketing strategy and
execution, Siobhan has held senior leadership roles at
Softchoice and Verizon, prior to joining Bell in 2019.

At Softchoice, Siobhán was responsible for expanding
the IT company’s strategic alliance and revenue with
Cisco in North America where she led all go-to-market
channel strategy development and execution, including
creation of managed service offerings, sales enablement,
presales, lifecycle renewals, business development and