The Voice of the
Canadian IT Channel

Membership consists of IT vendors, solution providers, and distributors that are on the front lines of solving major IT business challenges. C4 is dedicated to advancing the growth of channel professionals through education, research, events, and advocacy.


Accreditation Programs​

Professional Development for Today and Tomorrow’s Top Channel Professionals and Executives


Virtual and in-person events showcasing Companies and Professionals in the IT Channel

Members Portal​

A developing collection of resources that are available exclusively to members of C4.

Key Membership Benefits​

C4 provides all the tools, information, resources and professional development resources you need to enhance your channel career.

Access to research and benchmarking data
Discounted fees on all courses and other initiatives
Networking events
Influence how vendors and solution providers interact

What our Members Say

“The C4 community provides a meaningful forum to share best practices, gain insights, and to discuss current issues that are unique to our Canadian market.”
Karen Rowden
Strategic Marketing, Communications, Partner Marketing, Epson Canada
“Collaboration allows us to find creative new ways to serve our customers”
Deirdre Deacon 
General Manager, ViewSonic
C4 provides a unique connection and community for Channel Partners and Leaders to collaborate, solve problems, and share best practices.
Jennifer Villers
Director of Marketing, Ingram Micro

Meet The Board Executives

C4 is governed by a volunteer Board of Directors comprised of  Channel Chiefs from leading IT companies, together with representatives from IT World Canada and Channel Daily News (CDN).

Mark Collins

President of C4, CEO F2Factor

Desere Ross

Chairperson of C4, Vice President, Operations Revenue Dynamix