When it comes to identifying the barriers holding back channel partners, the two dozen channel marketing professions leaders attending a recent C4 Luncheon weren’t shy… Read More »C4 Professional Marketing Luncheon: Barriers and new strategies for reach and recruitment
Fourteen senior executives from across Canada’s tech community renewed their commitment to the development and professionalization of the Channel with their May 18 appointment to… Read More »Canadian Channel Chiefs Board of Directors appointed
Phil Soper, Chief Commercial Officer, HPE Phil Soper expected challenges in his new role as Chief Commercial Officer for HPE (Hewlett Packard Enterprises), but nothing prepared the… Read More »Phil Soper, Chief Commercial Officer, HPE on driving success during COVID-19
Cisco has a new vice-president of channel in Canada. This week, Zack Dickson announced that he was the tech giant’s new VP of the Canada partner… Read More »Zack Dickson named Cisco’s new Channel Chief
As President of the Canadian Channel Chiefs Council (C4), Corinne Sharp looked forward to congratulating Karen Pugliese on joining the C4 Board of Directors. It… Read More »C4 Profile: Karen Pugliese’s expanding roles
November 17, 2020 Twenty C4 members and guests participated in a discussion that focused on financial issues. The conversation also touched on the road ahead… Read More »C4 Check-in: Focus on Finances
Notes from October 27, 2020 A C4 Channel Check-in was held on October 27, 2020. Twenty-six members attended the meeting that focused on HR issues… Read More »C4 Check-in: Focus on HR and the Channel
Forrester’s Jay McBain spent 30 minutes with 500 channel chiefs last year just before the pandemic hit and kicked the software era into overdrive. It… Read More »Channel missing out on deals it doesn’t know are there: Forrester analyst
Eighteen members of the council participated in the scheduled call and shared their take on how they are personally and professionally progressing through this phase… Read More »Channel Chief Check-in August synopsis
Steve White, IDC’s Program Vice President for the Channels and Alliances Team, sat down with ITWC’s President Fawn Annan for an in-depth discussion around strategic… Read More »Steve White on MDF Funding and portal strategies