News

Supply chain.  A year ago, it was a phrase reserved for technical discussions around order fulfillment and product availability for the hottest of hot items.… Read More »C4 discussion tackles tech supply chain challenge

Our September C4 Member Board Meeting held an informative professional development segment focused on talent and hiring. Keynote speaker Deborah Bottineau, District President of Robert… Read More »C4 Professional Development: The demand for skilled talent

The Canadian Channel Chief Council’s most recent CIO Insider featured Catherine Chick, Senior VP of IT at Canada Goose, and Alex Buhler, CTO at Indochino. … Read More »C4 CIOInsider: The customer experience is key

When it comes to identifying the barriers holding back channel partners, the two dozen channel marketing professions leaders attending a recent C4 Luncheon weren’t shy… Read More »C4 Professional Marketing Luncheon: Barriers and new strategies for reach and recruitment

Fourteen senior executives from across Canada’s tech community renewed their commitment to the development and professionalization of the Channel with their May 18 appointment to… Read More »Canadian Channel Chiefs Board of Directors appointed

Phil Soper, Chief Commercial Officer, HPE Phil Soper expected challenges in his new role as Chief Commercial Officer for HPE (Hewlett Packard Enterprises), but nothing prepared the… Read More »Phil Soper, Chief Commercial Officer, HPE on driving success during COVID-19

Cisco has a new vice-president of channel in Canada. This week, Zack Dickson announced that he was the tech giant’s new VP of the Canada partner… Read More »Zack Dickson named Cisco’s new Channel Chief

November 17, 2020 Twenty C4 members and guests participated in a discussion that focused on financial issues. The conversation also touched on the road ahead… Read More »C4 Check-in: Focus on Finances