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The Latest News From C4…

I would work without VARs if I could: Farrow CIO

When asked how channel partners seeking business with the largest independently owned customs brokerage in Canada could get her attention, Arlene McDonald’s answer was blunt. “If I could work without VARs I would be okay with that,” the chief information officer for Farrow told a room full of channel chiefs and IT sales leaders. “I’d… Read More »I would work without VARs if I could: Farrow CIO

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Channel Chief leader Tracey Hutchison passes away

The Canadian Channel Chiefs Council has lost a fierce supporter. Tracey (James) Hutchinson, Cisco’s Director of Partner Sales, passed away just before Christmas following a nine-month battle with kidney cancer. “Tracey has been a Cisco designate to C4 for a couple of years now,” said Chair Fawn Annan. “He was quick to put up his… Read More »Channel Chief leader Tracey Hutchison passes away

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C4 Board Member profile : Mark Collins

Cisco Systems is no stranger to the business partner community. More than 90 per cent of its total revenue is generated by the channel, and Cisco’s current channel chief, Oliver Tuszik, is adamant about getting channel partners to buy in to the networking giant’s renewed focus on software and recurring revenue models built around services. Cisco’s latest… Read More »C4 Board Member profile : Mark Collins

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C4 board member profile: Karen Rowden

Karen Rowden has served as Canadian Marketing Manager for Epson since November 2012. She is responsible for increasing Epson brand awareness and market share by leading marketing strategy, program development, and execution in Consumer and Commercial channels. Prior to joining Epson, Karen was the Manager of North America Retail Marketing with Advanced Micro Devices. CDN… Read More »C4 board member profile: Karen Rowden

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C4 Board Member profile: Hanif Mawji, AMD

Hanif Mawji manages the Commercial/Enterprise business for AMD in North America, specifically working with organizations in the Commercial, Enterprise and Public Sector(s). With 15 years of experience in IT, Hanif promotes the benefits of AMD technology as a choice to enable competitive IT infrastructure. In addition to working with end-user organizations, Hanif’s commercial responsibilities include… Read More »C4 Board Member profile: Hanif Mawji, AMD

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Learning from Past Recessions: A workshop report

NPD Analyst Michael O’Neil contends we overdue for a recession. In a 30-minute talk at the Septemeber 2019 c4 General Meeting he suggested Board members could mitigate the potential damage by embracing digital transformation. But Digital transformation is not easy,  and as you will read in the attached workshop report, C4 members identify very different… Read More »Learning from Past Recessions: A workshop report

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Canadian Channel Chiefs Council announces Board of Directors for 2020

Nineteen senior executives from across Canada’s tech community have renewed their commitment to the development and professionalization of the Channel with their recent appointment to the Canadian Channel Chiefs Council (C4) Board of Directors for 2020. “By tapping into the experience and enthusiasm of our Board, we not only offer the premier accreditation program for… Read More »Canadian Channel Chiefs Council announces Board of Directors for 2020

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Digital Transformation: A crowded lifeboat?

By Alex Coop Managing Editor ITWC There was no shortage of strong case studies at this year’s Channel Innovation Awards that reflected the important role channel partners play in an organization’s digital transformation. But with an overdue recession looming over the country and the rest of the world, Michael O’Neil, senior channel consultant for NPD Group,… Read More »Digital Transformation: A crowded lifeboat?

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Deanna Thomson presented Lifetime Achievement Award

Deanna Thomson, the recently retired Channel Chief for Dell EMC, was presented a Lifetime Achievement Award at the 2019 Women in the IT Channel Recognition Luncheon. ITWC Managing Editor Alex Coop spoke with her about her career. The signs were there from the beginning. Twenty-five years ago, Deanna Thomson found herself on the top floor of… Read More »Deanna Thomson presented Lifetime Achievement Award

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Tips for managing the Canadian channel in a multinational company

How do you deal with a corporate head office that doesn’t seem to understand the Canadian market? It’s an ongoing challenge for Canadian channel managers in multinational companies. Now, IDC research has uncovered the best practices to address the situation. It’s called the “glocal” (global versus local) problem,” Steve White, IDC Vice President, Channels and… Read More »Tips for managing the Canadian channel in a multinational company

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