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The Latest News From C4…

Channel missing out on deals it doesn’t know are there: Forrester analyst

Forrester’s Jay McBain spent 30 minutes with 500 channel chiefs last year just before the pandemic hit and kicked the software era into overdrive. It became clear in those conversations that ecosystem management was becoming a critical component of the channel software stack. Having partners by your side that can connect the dots to create… Read More »Channel missing out on deals it doesn’t know are there: Forrester analyst

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Steve White on MDF Funding and portal strategies

Steve White, IDC’s Program Vice President for the Channels and Alliances Team, sat down with ITWC’s President Fawn Annan for an in-depth discussion around strategic alliance investments for the partner ecosystem within the current Canadian channel marketing landscape. The discussion covered MDF funding and portal strategies for both large and smaller channel marketers with insights… Read More »Steve White on MDF Funding and portal strategies

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Canadian Channel Chiefs Council board of directors appointed

Thirteen senior executives from across Canada’s tech community have renewed their commitment to the development and professionalization of the Channel with their recent appointment to the Canadian Channel Chiefs Council (C4) Board of Directors for 2020-21. “As we travel together through uncharted economic waters it is gratifying to see the continued enthusiasm of our Board.… Read More »Canadian Channel Chiefs Council board of directors appointed

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Channel Chiefs easing up for a smoother ride

Notes from a C4 Check-in on May 19, 2020 After several weeks with their collective foot hard on the gas, channel leaders have eased up a little on the COVID-inspired workload and are finding the ride a little smoother. In a conversation that brought 20 C4 members to a virtual board table, the mood was… Read More »Channel Chiefs easing up for a smoother ride

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Looking beyond lockdown

Takeaways from the April 28, C4 Virtual Check-in Fourteen members of the Canadian Channel Chiefs Council gathered for the second COVID-19-inspired 44-minute touch base to share thoughts on the continuing impact of the pandemic and the ways they are positioning themselves to thrive – during and post lockdown. On the current state of business If… Read More »Looking beyond lockdown

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Lessons on dealing with COVID-19

Thoughts from an April 7, 2020, C4 Virtual Check-in A dozen members of the Canadian Channel Chiefs Council gathered for a 44-minute discussion about the challenges the COVID-19 pandemic has created and the best practices they’ve established to work through the obstacles. What is the impact on the channel in general? You are either really… Read More »Lessons on dealing with COVID-19

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I would work without VARs if I could: Farrow CIO

When asked how channel partners seeking business with the largest independently owned customs brokerage in Canada could get her attention, Arlene McDonald’s answer was blunt. “If I could work without VARs I would be okay with that,” the chief information officer for Farrow told a room full of channel chiefs and IT sales leaders. “I’d… Read More »I would work without VARs if I could: Farrow CIO

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Channel Chief leader Tracey Hutchison passes away

The Canadian Channel Chiefs Council has lost a fierce supporter. Tracey (James) Hutchinson, Cisco’s Director of Partner Sales, passed away just before Christmas following a nine-month battle with kidney cancer. “Tracey has been a Cisco designate to C4 for a couple of years now,” said Chair Fawn Annan. “He was quick to put up his… Read More »Channel Chief leader Tracey Hutchison passes away

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C4 Board Member profile : Mark Collins

Cisco Systems is no stranger to the business partner community. More than 90 per cent of its total revenue is generated by the channel, and Cisco’s current channel chief, Oliver Tuszik, is adamant about getting channel partners to buy in to the networking giant’s renewed focus on software and recurring revenue models built around services. Cisco’s latest… Read More »C4 Board Member profile : Mark Collins

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C4 board member profile: Karen Rowden

Karen Rowden has served as Canadian Marketing Manager for Epson since November 2012. She is responsible for increasing Epson brand awareness and market share by leading marketing strategy, program development, and execution in Consumer and Commercial channels. Prior to joining Epson, Karen was the Manager of North America Retail Marketing with Advanced Micro Devices. CDN… Read More »C4 board member profile: Karen Rowden

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