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The Latest News From C4…

C4 Professional Development: The demand for skilled talent

Our September C4 Member Board Meeting held an informative professional development segment focused on talent and hiring. Keynote speaker Deborah Bottineau, District President of Robert Half, presented: “The Demand for… Read More »C4 Professional Development: The demand for skilled talent

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C4 CIOInsider: The customer experience is key

The Canadian Channel Chief Council’s most recent CIO Insider featured Catherine Chick, Senior VP of IT at Canada Goose, and Alex Buhler, CTO at Indochino.  The event – held in… Read More »C4 CIOInsider: The customer experience is key

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C4 Professional Marketing Luncheon: Barriers and new strategies for reach and recruitment

When it comes to identifying the barriers holding back channel partners, the two dozen channel marketing professions leaders attending a recent C4 Luncheon weren’t shy about sharing their thoughts. One… Read More »C4 Professional Marketing Luncheon: Barriers and new strategies for reach and recruitment

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Canadian Channel Chiefs Board of Directors appointed

Fourteen senior executives from across Canada’s tech community renewed their commitment to the development and professionalization of the Channel with their May 18 appointment to the Canadian Channel Chiefs Council… Read More »Canadian Channel Chiefs Board of Directors appointed

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Phil Soper, Chief Commercial Officer, HPE on driving success during COVID-19

Phil Soper, Chief Commercial Officer, HPE Phil Soper expected challenges in his new role as Chief Commercial Officer for HPE (Hewlett Packard Enterprises), but nothing prepared the savvy channel executive for the… Read More »Phil Soper, Chief Commercial Officer, HPE on driving success during COVID-19

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Zack Dickson named Cisco’s new Channel Chief

Cisco has a new vice-president of channel in Canada. This week, Zack Dickson announced that he was the tech giant’s new VP of the Canada partner organization, replacing Mark Collins, who… Read More »Zack Dickson named Cisco’s new Channel Chief

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C4 Profile: Karen Pugliese’s expanding roles

As President of the Canadian Channel Chiefs Council (C4), Corinne Sharp looked forward to congratulating Karen Pugliese on joining the C4 Board of Directors. It turns out congratulations are also… Read More »C4 Profile: Karen Pugliese’s expanding roles

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C4 Check-in: Focus on Finances

November 17, 2020 Twenty C4 members and guests participated in a discussion that focused on financial issues. The conversation also touched on the road ahead with more lockdowns and changing… Read More »C4 Check-in: Focus on Finances

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C4 Check-in: Focus on HR and the Channel

Notes from October 27, 2020 A C4 Channel Check-in was held on October 27, 2020. Twenty-six members attended the meeting that focused on HR issues and the Channel. Eaton’s Commercial… Read More »C4 Check-in: Focus on HR and the Channel

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Channel missing out on deals it doesn’t know are there: Forrester analyst

Forrester’s Jay McBain spent 30 minutes with 500 channel chiefs last year just before the pandemic hit and kicked the software era into overdrive. It became clear in those conversations… Read More »Channel missing out on deals it doesn’t know are there: Forrester analyst

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