IDC’s Steve White recently got a friendly reminder about how far the channel partner community has come when he interviewed an executive and asked him to… Read More »MSP? VAR? Who cares! It’s about what you can do, not what label you fall under, says IDC analyst
The year-long process of splitting Hewlett-Packard in two is well behind us, and the half focused on HPE servers, storage, network related solutions, relies on… Read More »Get to know your C4 Board member – Zack Dickson, HPE
Before you reach out to a CIO – or any tech leader – to pitch your product or service, you need a plan. That… Read More »Getting and keeping the attention of a CIO
By Corinne Sharp President Canadian Channel Chiefs Council At the Canadian Channel Chiefs Council (C4) we wrestle with the many business issues that channel leaders face… Read More »Channel Enablement Part 1: CAM as a Sales Manager
Beverly Barrett is director of channel management at Echoworx. Echoworx is a recognized leader in secure digital communication. Its flagship solution, OneWorld Enterprise Encryption, makes… Read More »Beverly Barrett explains why Channel partners must remain relevant to their customers
Tara Fine is a channel chief at VMware Canada. VMware software powers some of the world’s most complex digital infrastructures. The company’s compute, cloud, mobility,… Read More »Tara Fine shares her advice for young up-and-comers in the channel
Humza Teherany may have made a change in his career, taking on the role of chief technology and digital officer for Maple Leaf Sports &… Read More »MLSE Boss shares stories at C4 CIO Insider event
Rita Loncar is a channel leader at Veritas Technologies. Veritas helps businesses accelerate their digital transformation by solving pressing IT and business challenges including multi-cloud… Read More »Get to know C4 board member – Rita Loncar
Working with partners: A marketing perspective A channel marketing professional’s life can be very busy, but the niche nature of the business often means there… Read More »C4 Marketing Dinner
Microsoft channel partners work in conjunction with Microsoft to resell its products and services, often with customizations specific to each individual buyer. In addition to… Read More »Suzanne Gagliese is the vice-president of One Commercial Partner at Microsoft Canada