When it comes to identifying the barriers holding back channel partners, the two dozen channel marketing professions leaders attending a recent C4 Luncheon weren’t shy about sharing their thoughts. One of the first challenges they identified was the struggle to differentiate themselves from competitors when many of them are sharing strikingly similar messaging. “With so …
Fourteen senior executives from across Canada’s tech community renewed their commitment to the development and professionalization of the Channel with their May 18 appointment to the Canadian Channel Chiefs Council (C4) Board of Directors for 2021-22. “When we held our annual meeting last year, few would have predicted that today we would still be meeting …
Canadian Channel Chiefs Board of Directors appointed Read More »
Phil Soper, Chief Commercial Officer, HPE Phil Soper expected challenges in his new role as Chief Commercial Officer for HPE (Hewlett Packard Enterprises), but nothing prepared the savvy channel executive for the fallout from a global pandemic. “My first day at HPE’s head office in Mississauga was March 9th, 2020,” says Soper. “I was only there five …
Phil Soper, Chief Commercial Officer, HPE on driving success during COVID-19 Read More »
Cisco has a new vice-president of channel in Canada. This week, Zack Dickson announced that he was the tech giant’s new VP of the Canada partner organization, replacing Mark Collins, who announced his exit from the role last month. “Today is officially Day 1 at Cisco Canada, and I couldn’t be more excited to get rolling,” …
As President of the Canadian Channel Chiefs Council (C4), Corinne Sharp looked forward to congratulating Karen Pugliese on joining the C4 Board of Directors. It turns out congratulations are also in order for a role change that takes Karen from CommScope’s Country Leader for Canada to the company’s Partner Leader for the Americas. “We are …
November 17, 2020 Twenty C4 members and guests participated in a discussion that focused on financial issues. The conversation also touched on the road ahead with more lockdowns and changing partner expectations. The following is a synopsis of the points raised. The conversation started with President Corinne Sharp asking how organizations were developing forecasts and …
Notes from October 27, 2020 A C4 Channel Check-in was held on October 27, 2020. Twenty-six members attended the meeting that focused on HR issues and the Channel. Eaton’s Commercial HR Manager Sam Moskal opened the meeting with a brief presentation. Melissa Barnes, Senior Resource Specialist with Eaton was also in attendance. Lori Scarlett, Director …
Forrester’s Jay McBain spent 30 minutes with 500 channel chiefs last year just before the pandemic hit and kicked the software era into overdrive. It became clear in those conversations that ecosystem management was becoming a critical component of the channel software stack. Having partners by your side that can connect the dots to create …
Channel missing out on deals it doesn’t know are there: Forrester analyst Read More »
