C4 Professional Marketing Luncheon: Barriers and new strategies for reach and recruitment

When it comes to identifying the barriers holding back channel partners, the two dozen channel marketing professions leaders attending a recent C4 Luncheon weren’t shy about sharing their thoughts. One of the first challenges they identified was the struggle to differentiate themselves from competitors when many of them are sharing strikingly similar messaging. “With so …

C4 Professional Marketing Luncheon: Barriers and new strategies for reach and recruitment Read More »

Canadian Channel Chiefs Board of Directors appointed

Fourteen senior executives from across Canada’s tech community renewed their commitment to the development and professionalization of the Channel with their May 18 appointment to the Canadian Channel Chiefs Council (C4) Board of Directors for 2021-22. “When we held our annual meeting last year, few would have predicted that today we would still be meeting …

Canadian Channel Chiefs Board of Directors appointed Read More »

Phil Soper, Chief Commercial Officer, HPE on driving success during COVID-19

Phil Soper, Chief Commercial Officer, HPE Phil Soper expected challenges in his new role as Chief Commercial Officer for HPE (Hewlett Packard Enterprises), but nothing prepared the savvy channel executive for the fallout from a global pandemic. “My first day at HPE’s head office in Mississauga was March 9th, 2020,” says Soper. “I was only there five …

Phil Soper, Chief Commercial Officer, HPE on driving success during COVID-19 Read More »

Channel missing out on deals it doesn’t know are there: Forrester analyst

Forrester’s Jay McBain spent 30 minutes with 500 channel chiefs last year just before the pandemic hit and kicked the software era into overdrive. It became clear in those conversations that ecosystem management was becoming a critical component of the channel software stack. Having partners by your side that can connect the dots to create …

Channel missing out on deals it doesn’t know are there: Forrester analyst Read More »