C4 Professional Marketing Luncheon: Barriers and new strategies for reach and recruitment

When it comes to identifying the barriers holding back channel partners, the two dozen channel marketing professions leaders attending a recent C4 Luncheon weren’t shy about sharing their thoughts. One of the first challenges they identified was the struggle to differentiate themselves from competitors when many of them are sharing strikingly similar messaging. “With so

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Canadian Channel Chiefs Board of Directors appointed

Fourteen senior executives from across Canada’s tech community renewed their commitment to the development and professionalization of the Channel with their May 18 appointment to the Canadian Channel Chiefs Council (C4) Board of Directors for 2021-22. “When we held our annual meeting last year, few would have predicted that today we would still be meeting

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Phil Soper, Chief Commercial Officer, HPE on driving success during COVID-19

Phil Soper, Chief Commercial Officer, HPE Phil Soper expected challenges in his new role as Chief Commercial Officer for HPE (Hewlett Packard Enterprises), but nothing prepared the savvy channel executive for the fallout from a global pandemic. “My first day at HPE’s head office in Mississauga was March 9th, 2020,” says Soper. “I was only there five

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