Steve White on MDF Funding and portal strategies

Steve White, IDC’s Program Vice President for the Channels and Alliances Team, sat down with ITWC’s President Fawn Annan for an in-depth discussion around strategic alliance investments for the partner ecosystem within the current Canadian channel marketing landscape.

The discussion covered MDF funding and portal strategies for both large and smaller channel marketers with insights on how they can receive better vendor support for their marketing programs.

The discussion was held on CMO TALKS a a bi-weekly podcast focused on marketing and technology.

Episodes can be downloaded on the CMO Digital website or wherever you find your favourite podcast.