Profile

C4 Profile: Fred Patterson, Red Hat Canada

Fred Patterson is an accomplished IT sales professional with more than 25 years of ecosystem leadership and business building experience. Working with industry leaders, including Symantec and Cisco, the majority of his experience has centred on cybersecurity. Fred is currently the Ecosystem Director for Red Hat Canada, the leading provider of enterprise open-source solutions which …

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C4 Profile: Welcoming Reihaneh Tabatabaei-Yazdim & Ange Valentini

C4 is excited to welcome two new members to our community: Reihaneh Tabatabaei-Yazdi, Channel Theatre Lead at Splunk Canada, and Ange Valentini, Head of Channel Sales Canada at Checkpoint. Reihaneh Tabatabaei-Yazdi As the Channel Theatre Lead at Splunk Canada, Reihaneh Tabatabaei-Yazdi is responsible for leading the go-to market strategy with partners across all routes to …

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C4 Profile: Deidre Deacon’s Master Designation

Having successfully completed the requirements for the C4 approved Channel Leadership Certification, we would like to extend our congratulations to Deidre Deacon, the newest Accredited Channel Chief. To help celebrate this milestone master designation, we asked Deidre to share some information about her experience.  “The Channel Chief Designation showcases leadership, business acumen and the ability …

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Steve White on MDF Funding and portal strategies

Steve White, IDC’s Program Vice President for the Channels and Alliances Team, sat down with ITWC’s President Fawn Annan for an in-depth discussion around strategic alliance investments for the partner ecosystem within the current Canadian channel marketing landscape. The discussion covered MDF funding and portal strategies for both large and smaller channel marketers with insights …

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Mentorship Matters to Channel Leaders

MENTORSHIP MATTERS

C4 is changing the game when it comes to developing channel professionals through mentorship. If you are a channel leader looking for best practices as you build or optimize your channel strategies or a Channel Chief who wants to support the advancement of others as a mentor, please visit the C4 Mentorship page for more information.