Fred Patterson is an accomplished IT sales professional with more than 25 years of ecosystem leadership and business building experience. Working with industry leaders, including Symantec and Cisco, the majority of his experience has centred on cybersecurity. Fred is currently the Ecosystem Director for Red Hat Canada, the leading provider of enterprise open-source solutions which …
C4 is excited to welcome two new members to our community: Reihaneh Tabatabaei-Yazdi, Channel Theatre Lead at Splunk Canada, and Ange Valentini, Head of Channel Sales Canada at Checkpoint. Reihaneh Tabatabaei-Yazdi As the Channel Theatre Lead at Splunk Canada, Reihaneh Tabatabaei-Yazdi is responsible for leading the go-to market strategy with partners across all routes to …
C4 Profile: Welcoming Reihaneh Tabatabaei-Yazdim & Ange Valentini Read More »
Having successfully completed the requirements for the C4 approved Channel Leadership Certification, we would like to extend our congratulations to Deidre Deacon, the newest Accredited Channel Chief. To help celebrate this milestone master designation, we asked Deidre to share some information about her experience. “The Channel Chief Designation showcases leadership, business acumen and the ability …
Notes from October 27, 2020 A C4 Channel Check-in was held on October 27, 2020. Twenty-six members attended the meeting that focused on HR issues and the Channel. Eaton’s Commercial HR Manager Sam Moskal opened the meeting with a brief presentation. Melissa Barnes, Senior Resource Specialist with Eaton was also in attendance. Lori Scarlett, Director …
Steve White, IDC’s Program Vice President for the Channels and Alliances Team, sat down with ITWC’s President Fawn Annan for an in-depth discussion around strategic alliance investments for the partner ecosystem within the current Canadian channel marketing landscape. The discussion covered MDF funding and portal strategies for both large and smaller channel marketers with insights …
Steve White on MDF Funding and portal strategies Read More »
The Canadian Channel Chiefs Council has lost a fierce supporter. Tracey (James) Hutchinson, Cisco’s Director of Partner Sales, passed away just before Christmas following a nine-month battle with kidney cancer. “Tracey has been a Cisco designate to C4 for a couple of years now,” said Chair Fawn Annan. “He was quick to put up his …
Channel Chief leader Tracey Hutchison passes away Read More »
Cisco Systems is no stranger to the business partner community. More than 90 per cent of its total revenue is generated by the channel, and Cisco’s current channel chief, Oliver Tuszik, is adamant about getting channel partners to buy in to the networking giant’s renewed focus on software and recurring revenue models built around services. Cisco’s latest …
Humza Teherany may have made a change in his career, taking on the role of chief technology and digital officer for Maple Leaf Sports & Entertainment (MLSE) after being CEO of food services multinational Compass Group’s digital labs, but he’s still thinking about the best way for his customers to get food and drink in …
MLSE Boss shares stories at C4 CIO Insider event Read More »
MENTORSHIP MATTERS
C4 is changing the game when it comes to developing channel professionals through mentorship. If you are a channel leader looking for best practices as you build or optimize your channel strategies or a Channel Chief who wants to support the advancement of others as a mentor, please visit the C4 Mentorship page for more information.
