Artificial intelligence (AI) has quickly become a critical driver for predictive analytics and decision making among Channel Chiefs. Join Cindy Gordon, CEO of SalesChoice, for an hour-long webinar on how the channel ecosystem can successfully incorporate new AI opportunities. She’ll break down the basics and give a synopsis of how to understand the new language […]
Five things you need to know before becoming a Channel Chief February 8, 2018 1:00 - 2:00 pm ET Channel leaders are accountable for indirect sales motions and scaling their business through strategic partnerships that could consist of hundreds and possibly even thousands of companies. This role has become so strategic to technology companies that it […]
Do you look around your organization and wonder why there aren't more women on your team? Women have the characteristics and skills that make them natural fits for sales: the ability to build trust; nurture relationships; and listen and provide recommendations, but they represent only 39% of the workforce in sales generally and less in the technology sector.
This meeting is open to associate members and members with any level of membership. This meeting will include a one hour workshop on a topic based around one of the eight pillars of the Pathways certification program. 5:00 PM - 6:30 PM - Reception - A wine and cheese reception featuring an opening guest speaker […]
Whether you are multi-national with a legion of partners or a five-man operation looking to scale by developing your first channel, there are foundational best practices in channel marketing that can help maximize growth opportunities. As the channel player responsible for marketing, you'll need to understand the challenges and opportunities that go with marketing to partners, marketing thru partners, […]
C4 is a proud sponsor of the Top 100 Solution Providers workshop and gala Join us Wednesday, April 24, 2019 for networking, education and a celebration of channel excellence. A special Channel Building workshop hosted by C4 President Corinne Sharp begins at 4:30 p.m. with presentations by Veeam, Avaya and ITWC. The gala and awards […]
Channel Marketing - Doing More with Less This is our third channel marketing dinner focused on the profession of Channel marketing. Our discussion will focus on the tips and tricks available for making the most of thin budgets, lean teams and great partnerships. The discussion will be led by C4 Chair Fawn Annan and C4 […]
Channel managers in subsidiary organizations walk a fine line. How do you balance the sales goals of the local team with the overall global corporate direction? It’s a classic channel challenge: local versus global. It can be particularly tricky when global executives aren’t familiar with the ins and outs of the Canadian market. If you […]
The Canadian Channel Chief Fall meeting. The meeting will start at 12:30 pm with a light lunch. The Board meeting and strategy discussions will be followed by the general meeting and workshop. Networking will follow.
This is an opportunity for Channel Marketing Professionals to gather together for an evening of dinner and discussion with their marketing peers. Around the table, we will be exploring Digital Discovery and how to engage your partners in the process to scale both your businesses. Digital Discovery is redefining leads and focusing marketing efforts in […]
In this conversation, we will explore the costs associated with managing and storing data across a plethora of repositories; making data understanding and management a critical component of any digital transformation initiative.
Please join Corinne Sharp, President of the Canadian Channel Chiefs Council, as she hosts this discussion surrounding data management. Joined by Rita Lazar,Tippe, Digital Transformation Executive and Board Member Raj Thukral, Chief Technology Officer, APX Data
