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C4 Marketing Professionals Dinner
December 11, 2019 @ 5:00 pm - 8:30 pm
This is an opportunity for Channel Marketing Professionals to gather together for an evening of dinner and discussion with their marketing peers. Around the table, we will be exploring Digital Discovery and how to engage your partners in the process to scale both your businesses.
Digital Discovery is redefining leads and focusing marketing efforts in sometimes unfamiliar areas.
What is it really? What are the new best practices? How do you engage partners to join you in the effort? These are some of the questions we’ll be tackling.
Digital Discovery themes up for discussion include:
- Persona development
- Messaging framework
- Content strategy
- Lead capture audits
- Lead nurturing
- Filling the conversion funnel
Host: Jennifer Villers, Marketing Leader, Ingram Micro Canada
Moderators: Fawn Annan, C4 Chair and Corinne Sharp, C4 President
Find out what your peers are doing to drive key corporate success metrics.
First come, first serve (Max. 20 attendees)
Attendance is limited to representatives and designates from C4 member companies
RSVP Today: Donna Butts – firstname.lastname@example.org
Special thanks to Ingram Micro for its continuing sponsorship of this dinner series.
PATHWAYS: PROFESSIONAL DEVELOPMENT
There is strong recognition among the channel community that channel professionals require a unique set of skills. C4 is currently developing an accreditation program which will ultimately result in a designation for individuals who have completed specific educational modules. In addition, C4 provides ongoing professional development through courses designed to further augment skills and knowledge including updates on trends and new solutions, personal skills, technology developments, and more. Learn More About Pathways