The CIO Insider Breakfast Series features an intimate behind the curtain perspective from some of Canada’s top technology leaders. Register Our next breakfast will feature two leading CIOs: Christine Day of Questrade and Arlene McDonald of Farrow. Questrade is Canada’s fastest-growing online brokerage with $9 billion in assets under management. Farrow is among the largest private […]

Board Meeting Two leading CIOs share their thought on the changing role of VARs General Meeting Switching from Offence to Defence What you need to do to protect your business in the face of the coronavirus. This session will be moderated by NPD Analyst Micheal O'Neil  

With the COVID-19 pandemic making in-person meetings difficult, C4 members are gathering virtually once every three weeks for a 44-minute check-in. During each session, members discuss their current challenges and test possible solutions with their colleagues. It is informal and informative. Highlights of the discussions can be found in the news section of this website. […]

The 90-minute virtual meeting, How to Move from Survive Back to Thrive, will include a presentation by IDC (Lars Goransson, Canadian Managing Director,  Steve White, Program Vice President for the Channels and Alliances ) and on the business impact of the COVID-19 pandemic, followed by a discussion of the challenges the industry faces as the […]

  Steve White, IDC’s Program Vice President for the Channels and Alliances Team, sits down with ITWC's President Fawn Annan for an in-depth discussion around strategic alliance investments for the partner ecosystem within the current Canadian channel marketing landscape. The discussion covers MDF funding and portal strategies for both large and smaller channel marketers with […]

With the COVID-19 pandemic making in-person meetings difficult, C4 members are gathering virtually once every three weeks for a 44-minute check-in. During each session, members discuss their current challenges and test possible solutions with their colleagues. It is informal and informative. Highlights of the discussions can be found in the news section of this website. […]

Marketing and Automation: Where are you? Grab a sandwich and a coffee and join your marketing colleagues on September 14 for the latest C4 Channel Marketing Professionals Luncheon. As more companies try to do more with less - or at least more efficiently - automated marketing technology is services is growing in importance. What have […]