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To, Thru and With: How two leaders from very different sized companies see channel marketing.

June 12, 2018 @ 1:00 pm - 2:00 pm EDT

Whether you are multi-national with a legion of partners or a five-man operation looking to scale by developing your first channel, there are foundational best practices in channel marketing that can help maximize growth opportunities.

As the channel player responsible for marketing, you’ll need to understand the challenges and opportunities that go with marketing to partners, marketing thru partners, and marketing with partners. Each of the three strategies has different goals, and requires different tactics to succeed.

Join Fawn Annan, Chair of the Canadian Channel Chiefs Council, as she discusses actionable strategic marketing approaches with Gilles Philippe, Dell EMC’s Canadian Channel Marketing Manager, and Jim Barnet, Director of Sales and Marketing at Fivel, and the man responsible for building the company’s channel marketing strategy and programs.

The 45-minute webinar will include a discussion of how smaller players can help the bigger players, and the way bigger players can help lift smaller ones.


This is the second in a series of webinars exploring the eight pillars of the Canadian Channel Chiefs Council’s Pathways certification program. Earlier webinars can be found on the Council website under the Research tab. The Council is dedicated to advancing the growth of channel professionals through education, research, events, and advocacy.



Fawn Annan
Chair of the Canadian Channel Chiefs Council

Jim Barnet 
Director of Sales and Marketing,

Gilles Philippe 
Channel Marketing Manager,
Dell EMC


June 12, 2018
1:00 pm - 2:00 pm EDT






There is strong recognition among the channel community that channel professionals require a unique set of skills. C4 is currently developing an accreditation program which will ultimately result in a designation for individuals who have completed specific educational modules. In addition, C4 provides ongoing professional development through courses designed to further augment skills and knowledge including updates on trends and new solutions, personal skills, technology developments, and more. Learn More About Pathways