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Managing a Canadian channel business in a multinational environment

July 11, 2019 @ 1:00 pm - 2:00 pm UTC+0

Channel managers in subsidiary organizations walk a fine line. How do you balance the sales goals of the local team with the overall global corporate direction?

It’s a classic channel challenge: local versus global. It can be particularly tricky when global executives aren’t familiar with the ins and outs of the Canadian market.

If you face this dilemma, you’re not alone. On July 11, join a Steve White, Vice President for the Channels and Alliances Team at IDC, for a webinar discussion on the best practices to manage the Canadian channel in a multinational context. Members of the Board of Directors of the Canadian Channel Chiefs Council will participate to tackle these questions:

· What are the key considerations for working with a global channel company?

· How do you balance global direction with local execution?

· What is the best reporting structure – – local or virtual?

· How can you ensure that the global organization represents your needs?

· What are the tried and true practices for managing this issue?

Register now to hear the success stories on how to deal with the local versus global challenge.


July 11, 2019
1:00 pm - 2:00 pm UTC+0




There is strong recognition among the channel community that channel professionals require a unique set of skills. C4 is currently developing an accreditation program which will ultimately result in a designation for individuals who have completed specific educational modules. In addition, C4 provides ongoing professional development through courses designed to further augment skills and knowledge including updates on trends and new solutions, personal skills, technology developments, and more. Learn More About Pathways