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Webinar: Defining and Demystifying AI Within the Channel

November 23, 2017 @ 1:00 pm - 2:00 pm EST

Artificial intelligence (AI) has quickly become a critical driver for predictive analytics and decision making among Channel Chiefs.

Join Cindy Gordon, CEO of SalesChoice, for an hour-long webinar on how the channel ecosystem can successfully incorporate new AI opportunities. She’ll break down the basics and give a synopsis of how to understand the new language of AI.

Gordon will illustrate how AI can be used as a tactical tool to build and manage channel success, and will demonstrate the potential it unleashes for channel partners and high-tech vendors in the areas of deal registration, service and support, sales pipeline, and deal sizes.

Participants will learn how these programs can help influence partner behaviour, enhance collaboration, reduce channel conflict and measure partner performance, all while providing real-time visibility into your channel pipeline.



November 23, 2017
1:00 pm - 2:00 pm EST




Canadian Channel Chiefs Council
View Organizer Website


There is strong recognition among the channel community that channel professionals require a unique set of skills. C4 is currently developing an accreditation program which will ultimately result in a designation for individuals who have completed specific educational modules. In addition, C4 provides ongoing professional development through courses designed to further augment skills and knowledge including updates on trends and new solutions, personal skills, technology developments, and more. Learn More About Pathways