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Attracting Women to Sales Workshop

April 25, 2018 @ 4:30 pm - 5:30 pm UTC+0

Don’t miss the Attracting Women to Sales Workshop at the Top 100 Solution Providers Gala, April 25, 2018.

Do you look around your organization and wonder why there aren’t more women on your team? Women have the characteristics and skills that make them natural fits for sales: the ability to build trust; nurture relationships; and listen and provide recommendations, but they represent only 39% of the workforce in sales generally – and less in the technology sector.

Join Kim Benedict, CEO of TalentMinded, for an interactive discussion about how you can make your company more attractive to female sales professionals. She will point out the ways you may make unwittingly be discouraging the top female talent from even applying.

Why wouldn’t you attend? The research is clear. A diverse sales force that reflects the make-up of its customer organizations are 15 per cent more likely to have higher profitability than teams that don’t.

The presentation is sponsored by the Canadian Channel Chiefs Council.


April 25, 2018
4:30 pm - 5:30 pm UTC+0




There is strong recognition among the channel community that channel professionals require a unique set of skills. C4 is currently developing an accreditation program which will ultimately result in a designation for individuals who have completed specific educational modules. In addition, C4 provides ongoing professional development through courses designed to further augment skills and knowledge including updates on trends and new solutions, personal skills, technology developments, and more. Learn More About Pathways