Zack Dickson
Board of Directors, C4
Vice President, Partners (Canada), Cisco
Mentoring tips from C4 Chair Fawn Annan
C4 President Fawn Annan has been a pioneer in the promotion of diversity in the workplace and the empowerment of women. As President of ITWC, Vice Chair of the national
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C4 Channel Chief exam offers welcome opportunity to reflect
For many people, even the thought of taking an exam is stressful. The process conjures up images of long nights of studying, fact memorization and the struggle to structure
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The recipe for success in channel marketing
It’s not enough for vendors to provide the ingredients for success to their channel partners. You have to help them bake the cake.
That sums up the advice by two channel marketing experts at a recent ITWC webinar.
“If you think you can give a channel partner a brochure, a powerpoint deck, and some sales training and expect them to be successful, think again,” said Jim Barnet, Director of Sales and Marketing at Fivel. “You’re not only going to have to provide the ingredients and bake the cake for them, you’re going to have to cut it up and feed it to them for the first few deals.”
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Mentorship Matters to Channel Leaders
MENTORSHIP MATTERS
C4 is changing the game when it comes to developing channel professionals through mentorship. If you are a channel leader looking for best practices as you build or optimize your channel strategies or a Channel Chief who wants to support the advancement of others as a mentor, please visit the C4 Mentorship page for more information.
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Your job postings for sales positions are boring and full of cliches, says expert
After running 66 sales job ads through an online scorecard, recruiting expert Kim Benedict discovered nearly half them fell into the same traps – they were too long, masculine in
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Channel social media stories from the trenches
You’ve got to know how to delete stuff. It’s not a profound insight, but it was a poignant one that brought nodding heads and laughter to a roundtable discussion on
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Open source pioneer joins the Canadian Channel Chiefs Council
SUSE partner executive JP Silvestre said C4 provides a great opportunity to work with other channel leaders to share ideas, challenges, and best practices.
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We are better together: Cisco’s Channel Chief, Mark Collins
Business and more importantly business within the channel is all about managing and nurturing relationships; and for the past two decades, Mark Collins, vice-president canadian partner organization for Canada has
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