C4 President Fawn Annan has been a pioneer in the promotion of diversity in the workplace and the empowerment of women. As President of ITWC, Vice Chair of the national […]
Mentoring tips from C4 Chair Fawn Annan Read More »
For many people, even the thought of taking an exam is stressful. The process conjures up images of long nights of studying, fact memorization and the struggle to structure
C4 Channel Chief exam offers welcome opportunity to reflect Read More »
It’s not enough for vendors to provide the ingredients for success to their channel partners. You have to help them bake the cake.
That sums up the advice by two channel marketing experts at a recent ITWC webinar.
“If you think you can give a channel partner a brochure, a powerpoint deck, and some sales training and expect them to be successful, think again,” said Jim Barnet, Director of Sales and Marketing at Fivel. “You’re not only going to have to provide the ingredients and bake the cake for them, you’re going to have to cut it up and feed it to them for the first few deals.”
The recipe for success in channel marketing Read More »
MENTORSHIP MATTERS
C4 is changing the game when it comes to developing channel professionals through mentorship. If you are a channel leader looking for best practices as you build or optimize your channel strategies or a Channel Chief who wants to support the advancement of others as a mentor, please visit the C4 Mentorship page for more information.
Mentorship Matters to Channel Leaders Read More »
After running 66 sales job ads through an online scorecard, recruiting expert Kim Benedict discovered nearly half them fell into the same traps – they were too long, masculine in
Your job postings for sales positions are boring and full of cliches, says expert Read More »
You’ve got to know how to delete stuff. It’s not a profound insight, but it was a poignant one that brought nodding heads and laughter to a roundtable discussion on
Channel social media stories from the trenches Read More »
SUSE partner executive JP Silvestre said C4 provides a great opportunity to work with other channel leaders to share ideas, challenges, and best practices.
Open source pioneer joins the Canadian Channel Chiefs Council Read More »
Business and more importantly business within the channel is all about managing and nurturing relationships; and for the past two decades, Mark Collins, vice-president canadian partner organization for Canada has
We are better together: Cisco’s Channel Chief, Mark Collins Read More »
Paolo Del Nibletto, the long-time Editor of CDN – Computer Dealer News, is now the inaugural Editorial Director for the Canadian Channel Chiefs Council (C4). “The Canadian Channel Chiefs Council
New Editorial Director for the C4 shares his mandate Read More »
