Players in the Channel Ecosystem

Recently, I had a rare privilege where I was invited to facilitate a discussion with the board of the Canadian Channel Chiefs Council (C4), the de facto senior leaders of the Canadian channel.  As a facilitator, one of the things I love most is to pose a question and share in the collective wisdom of the group.

My question was simple but important.  How would you describe the various players who make up the channel ecosystem?  Why is this important? The channel and the people and groups who make up the channel are in a period of fundamental change.  For us to have a meaningful dialogue on what that change is, we have to ensure that we have a shared vocabulary and an understanding of the role of each of the players.


Written by Jim Love. Download the report here: Players in the Channel Ecosystem C4_Ecosystem

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