Getting and keeping the attention of a CIO
Before you reach out to a CIO – or any tech leader – to pitch your product or service, you need a plan. That would seem to go without […]
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Channel Enablement Part 1: CAM as a Sales Manager
By Corinne Sharp President Canadian Channel Chiefs Council At the Canadian Channel Chiefs Council (C4) we wrestle with the many business issues that channel leaders face in their day to day
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Beverly Barrett explains why Channel partners must remain relevant to their customers
Beverly Barrett is director of channel management at Echoworx. Echoworx is a recognized leader in secure digital communication. Its flagship solution, OneWorld Enterprise Encryption, makes secure messaging easy and cost
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Tara Fine shares her advice for young up-and-comers in the channel
Tara Fine is a channel chief at VMware Canada. VMware software powers some of the world’s most complex digital infrastructures. The company’s compute, cloud, mobility, networking, and security offerings provide
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MLSE Boss shares stories at C4 CIO Insider event
Humza Teherany may have made a change in his career, taking on the role of chief technology and digital officer for Maple Leaf Sports & Entertainment (MLSE) after being CEO
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Get to know C4 board member – Rita Loncar
Rita Loncar is a channel leader at Veritas Technologies. Veritas helps businesses accelerate their digital transformation by solving pressing IT and business challenges including multi-cloud data management and protection, storage
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C4 Marketing Dinner
Working with partners: A marketing perspective A channel marketing professional’s life can be very busy, but the niche nature of the business often means there are few people who truly
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Suzanne Gagliese is the vice-president of One Commercial Partner at Microsoft Canada
Microsoft channel partners work in conjunction with Microsoft to resell its products and services, often with customizations specific to each individual buyer. In addition to the value-added reselling of these
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What can be done to make the channel ecosystem even stronger?
Sometimes with people who make it to the top of their profession, it’s easy to overlook the long and winding road they had to take to get there. Such is
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Players in the Channel Ecosystem
Recently, I had a rare privilege where I was invited to facilitate a discussion with the board of the Canadian Channel Chiefs Council (C4), the de facto senior leaders of
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