Microsoft channel partners work in conjunction with Microsoft to resell its products and services, often with customizations specific to each individual buyer. In addition to the value-added reselling of these […]
Suzanne Gagliese is the vice-president of One Commercial Partner at Microsoft Canada Read More »
Sometimes with people who make it to the top of their profession, it’s easy to overlook the long and winding road they had to take to get there. Such is
What can be done to make the channel ecosystem even stronger? Read More »
Recently, I had a rare privilege where I was invited to facilitate a discussion with the board of the Canadian Channel Chiefs Council (C4), the de facto senior leaders of
Players in the Channel Ecosystem Read More »
C4 President Fawn Annan has been a pioneer in the promotion of diversity in the workplace and the empowerment of women. As President of ITWC, Vice Chair of the national
Mentoring tips from C4 Chair Fawn Annan Read More »
For many people, even the thought of taking an exam is stressful. The process conjures up images of long nights of studying, fact memorization and the struggle to structure
C4 Channel Chief exam offers welcome opportunity to reflect Read More »
It’s not enough for vendors to provide the ingredients for success to their channel partners. You have to help them bake the cake.
That sums up the advice by two channel marketing experts at a recent ITWC webinar.
“If you think you can give a channel partner a brochure, a powerpoint deck, and some sales training and expect them to be successful, think again,” said Jim Barnet, Director of Sales and Marketing at Fivel. “You’re not only going to have to provide the ingredients and bake the cake for them, you’re going to have to cut it up and feed it to them for the first few deals.”
The recipe for success in channel marketing Read More »
