For many people, even the thought of taking an exam is stressful. The process conjures up images of long nights of studying, fact memorization and the struggle to structure […]
C4 Channel Chief exam offers welcome opportunity to reflect Read More »
It’s not enough for vendors to provide the ingredients for success to their channel partners. You have to help them bake the cake.
That sums up the advice by two channel marketing experts at a recent ITWC webinar.
“If you think you can give a channel partner a brochure, a powerpoint deck, and some sales training and expect them to be successful, think again,” said Jim Barnet, Director of Sales and Marketing at Fivel. “You’re not only going to have to provide the ingredients and bake the cake for them, you’re going to have to cut it up and feed it to them for the first few deals.”
The recipe for success in channel marketing Read More »
After running 66 sales job ads through an online scorecard, recruiting expert Kim Benedict discovered nearly half them fell into the same traps – they were too long, masculine in
Your job postings for sales positions are boring and full of cliches, says expert Read More »
You’ve got to know how to delete stuff. It’s not a profound insight, but it was a poignant one that brought nodding heads and laughter to a roundtable discussion on
Channel social media stories from the trenches Read More »
SUSE partner executive JP Silvestre said C4 provides a great opportunity to work with other channel leaders to share ideas, challenges, and best practices.
Open source pioneer joins the Canadian Channel Chiefs Council Read More »
Business and more importantly business within the channel is all about managing and nurturing relationships; and for the past two decades, Mark Collins, vice-president canadian partner organization for Canada has
We are better together: Cisco’s Channel Chief, Mark Collins Read More »
Paolo Del Nibletto, the long-time Editor of CDN – Computer Dealer News, is now the inaugural Editorial Director for the Canadian Channel Chiefs Council (C4). “The Canadian Channel Chiefs Council
New Editorial Director for the C4 shares his mandate Read More »
This is the fifth article in the Spotlight Series of posts by Canada’s top IT Executives who will be at what I consider to be a must-attend event, the Long
When Your Hear The Words “Digital Transformation” Think Corn Read More »
Mandy Kovacs new Senior Writer for CDN Fawn Annan, President, IT World Canada (ITWC), is pleased to announce that Paolo Del Nibletto has agreed to serve as the inaugural Editor
Del Nibeltto to help grow Canadian Channel Chiefs Council Read More »
Like many channel chiefs before him, Luc Villeneuve’s didn’t set out to build a channel program, or even work within the channel eco-system; but with a few twists along the
Words of Wisdom from Channel Veteran Luc Villeneuve Read More »
