By Corinne Sharp President Canadian Channel Chiefs Council At the Canadian Channel Chiefs Council (C4) we wrestle with the many business issues that channel leaders face in their day to day […]
Channel Enablement Part 1: CAM as a Sales Manager Read More »
Beverly Barrett is director of channel management at Echoworx. Echoworx is a recognized leader in secure digital communication. Its flagship solution, OneWorld Enterprise Encryption, makes secure messaging easy and cost
Beverly Barrett explains why Channel partners must remain relevant to their customers Read More »
Tara Fine is a channel chief at VMware Canada. VMware software powers some of the world’s most complex digital infrastructures. The company’s compute, cloud, mobility, networking, and security offerings provide
Tara Fine shares her advice for young up-and-comers in the channel Read More »
Rita Loncar is a channel leader at Veritas Technologies. Veritas helps businesses accelerate their digital transformation by solving pressing IT and business challenges including multi-cloud data management and protection, storage
Get to know C4 board member – Rita Loncar Read More »
Working with partners: A marketing perspective A channel marketing professional’s life can be very busy, but the niche nature of the business often means there are few people who truly
C4 Marketing Dinner Read More »
Microsoft channel partners work in conjunction with Microsoft to resell its products and services, often with customizations specific to each individual buyer. In addition to the value-added reselling of these
Suzanne Gagliese is the vice-president of One Commercial Partner at Microsoft Canada Read More »
Sometimes with people who make it to the top of their profession, it’s easy to overlook the long and winding road they had to take to get there. Such is
What can be done to make the channel ecosystem even stronger? Read More »
Recently, I had a rare privilege where I was invited to facilitate a discussion with the board of the Canadian Channel Chiefs Council (C4), the de facto senior leaders of
Players in the Channel Ecosystem Read More »
C4 President Fawn Annan has been a pioneer in the promotion of diversity in the workplace and the empowerment of women. As President of ITWC, Vice Chair of the national
Mentoring tips from C4 Chair Fawn Annan Read More »
For many people, even the thought of taking an exam is stressful. The process conjures up images of long nights of studying, fact memorization and the struggle to structure
C4 Channel Chief exam offers welcome opportunity to reflect Read More »
