Rita Loncar is a channel leader at Veritas Technologies. Veritas helps businesses accelerate their digital transformation by solving pressing IT and business challenges including multi-cloud data management and protection, storage optimization, compliance readiness, and workload portability — with no cloud vendor lock-in. Today, 86 per cent of Fortune 500 companies rely on Veritas to reveal […]
Get to know C4 board member – Rita Loncar Read More »
Working with partners: A marketing perspective A channel marketing professional’s life can be very busy, but the niche nature of the business often means there are few people who truly understand the unique challenges or have the opportunity to celebrate the successes. At a recent Toronto gathering sponsored by the Canadian Channel Chiefs Council (C4),
C4 Marketing Dinner Read More »
Microsoft channel partners work in conjunction with Microsoft to resell its products and services, often with customizations specific to each individual buyer. In addition to the value-added reselling of these tools, many Microsoft channel partners also offer implementation services, especially around cloud. When you look at the major public cloud providers, it’s clear that AWS
Suzanne Gagliese is the vice-president of One Commercial Partner at Microsoft Canada Read More »
Sometimes with people who make it to the top of their profession, it’s easy to overlook the long and winding road they had to take to get there. Such is the case with Eaton Industries IT Channel Manager and Canadian Channel Chiefs Council Board Member Jodi Bonham. Bonham counts among her expert-level specialties cloud, virtualization,
What can be done to make the channel ecosystem even stronger? Read More »
Recently, I had a rare privilege where I was invited to facilitate a discussion with the board of the Canadian Channel Chiefs Council (C4), the de facto senior leaders of the Canadian channel. As a facilitator, one of the things I love most is to pose a question and share in the collective wisdom of
Players in the Channel Ecosystem Read More »
C4 President Fawn Annan has been a pioneer in the promotion of diversity in the workplace and the empowerment of women. As President of ITWC, Vice Chair of the national board of Women in Communications and Technology (WCT) and producer and host of the annual Women in the IT Channel Recognition Luncheon, Annan regularly brings
Mentoring tips from C4 Chair Fawn Annan Read More »
For many people, even the thought of taking an exam is stressful. The process conjures up images of long nights of studying, fact memorization and the struggle to structure persuasive arguments for imaginary scenarios under the watchful of a stern-looking adjudicator. While the accreditation process to receive the Channel Chief designation requires an exam
C4 Channel Chief exam offers welcome opportunity to reflect Read More »
It’s not enough for vendors to provide the ingredients for success to their channel partners. You have to help them bake the cake.
That sums up the advice by two channel marketing experts at a recent ITWC webinar.
“If you think you can give a channel partner a brochure, a powerpoint deck, and some sales training and expect them to be successful, think again,” said Jim Barnet, Director of Sales and Marketing at Fivel. “You’re not only going to have to provide the ingredients and bake the cake for them, you’re going to have to cut it up and feed it to them for the first few deals.”
The recipe for success in channel marketing Read More »
After running 66 sales job ads through an online scorecard, recruiting expert Kim Benedict discovered nearly half them fell into the same traps – they were too long, masculine in tone and riddled with corporate clichés. These mistakes are actually very common, says Benedict, who is the CEO of TalentMinded, a company that provides subscription-based, monthly
Your job postings for sales positions are boring and full of cliches, says expert Read More »
You’ve got to know how to delete stuff. It’s not a profound insight, but it was a poignant one that brought nodding heads and laughter to a roundtable discussion on social media held recently with technology marketers in the Channel. “You’re always going to make a stupid spelling mistake, or someone will reach out with
Channel social media stories from the trenches Read More »
