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C4 President Fawn Annan has been a pioneer in the promotion of diversity in the workplace and the empowerment of women. As President of ITWC,… Read More »Mentoring tips from C4 Chair Fawn Annan
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It’s not enough for vendors to provide the ingredients for success to their channel partners. You have to help them bake the cake.
That sums up the advice by two channel marketing experts at a recent ITWC webinar.
“If you think you can give a channel partner a brochure, a powerpoint deck, and some sales training and expect them to be successful, think again,” said Jim Barnet, Director of Sales and Marketing at Fivel. “You’re not only going to have to provide the ingredients and bake the cake for them, you’re going to have to cut it up and feed it to them for the first few deals.”
After running 66 sales job ads through an online scorecard, recruiting expert Kim Benedict discovered nearly half them fell into the same traps – they… Read More »Your job postings for sales positions are boring and full of cliches, says expert
You’ve got to know how to delete stuff. It’s not a profound insight, but it was a poignant one that brought nodding heads and laughter… Read More »Channel social media stories from the trenches
SUSE partner executive JP Silvestre said C4 provides a great opportunity to work with other channel leaders to share ideas, challenges, and best practices.