As we move further into 2025, the technology landscape continues to evolve at a rapid pace. Earlier this year, members of the Canadian Channel Chiefs Council (C4) shared their insights […]
C4 2025 Predictions: The Year of AI, Cybersecurity, and Market Evolution Read More »
In today’s increasingly globalized world, the economic landscape is constantly shifting. One of the more notable developments is the rise of tariffs and trade wars, with countries tightening borders and
What Will Tariffs and Trade Wars Mean for the Technology Business and Channel in Canada? Read More »
The phrase “May you live in interesting times” is often framed as a curse, reflecting the unpredictable nature of the world. And in today’s fast-paced, ever-shifting landscape, it certainly feels
In any partnership, whether between businesses or individuals, effective communication is essential for achieving a successful outcome that will stand the test of time. When partnering, it’s crucial to understand
The 5 Keys to Building Successful Partnerships Read More »
In our recent C4 session, we had a robust discussion around adapting leadership styles as generational transitions occur in the workplace. Leaders shared their experiences attracting and managing new graduates
It’s Still About People Read More »
2024 marks the 40th Anniversary of the Canadian technology industry’s preeminent event, the Canadian Computer Charity Golf Classic (CCCGC). Hundreds of participants from all sectors come together on this day
We are thrilled to announce the appointment of Desere Ross as the new Chairperson for C4. Desere brings a wealth of experience and a proven track record of leadership and
Introducing Desere Ross as the New Chairperson of C4 Read More »
Fred Patterson is an accomplished IT sales professional with more than 25 years of ecosystem leadership and business building experience. Working with industry leaders, including Symantec and Cisco, the majority
C4 Profile: Fred Patterson, Red Hat Canada Read More »
C4 is excited to welcome two new members to our community: Reihaneh Tabatabaei-Yazdi, Channel Theatre Lead at Splunk Canada, and Ange Valentini, Head of Channel Sales Canada at Checkpoint. Reihaneh
C4 Profile: Welcoming Reihaneh Tabatabaei-Yazdim & Ange Valentini Read More »
I recently hosted two amazing CIOs: Ross Ballendine, VP of IT, Trimac Transportation and Derek Cullen, CIO, Stikeman Elliot LLP in a fireside chat as part of our C4 CIO
C4 CIO Insider – Cloud Marketplaces: Leading With Cloud Read More »
