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IDC’s Steve White featured on CMO Talks podcast
August 5, 2020 @ 1:00 pm - 2:00 pm UTC+0
Steve White, IDC’s Program Vice President for the Channels and Alliances Team, sits down with ITWC’s President Fawn Annan for an in-depth discussion around strategic alliance investments for the partner ecosystem within the current Canadian channel marketing landscape. The discussion covers MDF funding and portal strategies for both large and smaller channel marketers with insights on how they can receive better vendor support for their marketing programs.
CMO TALKS is a bi-weekly podcast focused on marketing and technology. Episodes can be downloaded on the CMO Digital website or wherever you find your favourite podcast.
In this conversation, we will explore the costs associated with managing and storing data across a plethora of repositories; making data understanding and management a critical component of any digital transformation initiative.
Please join Corinne Sharp, President of the Canadian Channel Chiefs Council, as she hosts this discussion surrounding data management. Joined by Rita Lazar,Tippe, Digital Transformation Executive and Board Member Raj Thukral, Chief Technology Officer, APX Data