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IDC’s Steve White featured on CMO Talks podcast

August 5, 2020 @ 1:00 pm - 2:00 pm UTC+0


Steve White, IDC’s Program Vice President for the Channels and Alliances Team, sits down with ITWC’s President Fawn Annan for an in-depth discussion around strategic alliance investments for the partner ecosystem within the current Canadian channel marketing landscape. The discussion covers MDF funding and portal strategies for both large and smaller channel marketers with insights on how they can receive better vendor support for their marketing programs.

CMO TALKS is a bi-weekly podcast focused on marketing and technology. Episodes can be downloaded on the CMO Digital website or wherever you find your favourite podcast.



August 5, 2020
1:00 pm - 2:00 pm UTC+0


There is strong recognition among the channel community that channel professionals require a unique set of skills. C4 is currently developing an accreditation program which will ultimately result in a designation for individuals who have completed specific educational modules. In addition, C4 provides ongoing professional development through courses designed to further augment skills and knowledge including updates on trends and new solutions, personal skills, technology developments, and more. Learn More About Pathways