How do you deal with a corporate head office that doesn’t seem to understand the Canadian market? It’s an ongoing challenge for Canadian channel managers in multinational companies. Now, IDC […]
Tips for managing the Canadian channel in a multinational company Read More »
IDC’s Steve White recently got a friendly reminder about how far the channel partner community has come when he interviewed an executive and asked him to fill out a questionnaire. One
The year-long process of splitting Hewlett-Packard in two is well behind us, and the half focused on HPE servers, storage, network related solutions, relies on the partner community extensively. HPE
Get to know your C4 Board member – Zack Dickson, HPE Read More »
Before you reach out to a CIO – or any tech leader – to pitch your product or service, you need a plan. That would seem to go without
Getting and keeping the attention of a CIO Read More »
By Corinne Sharp President Canadian Channel Chiefs Council At the Canadian Channel Chiefs Council (C4) we wrestle with the many business issues that channel leaders face in their day to day
Channel Enablement Part 1: CAM as a Sales Manager Read More »
Beverly Barrett is director of channel management at Echoworx. Echoworx is a recognized leader in secure digital communication. Its flagship solution, OneWorld Enterprise Encryption, makes secure messaging easy and cost
Beverly Barrett explains why Channel partners must remain relevant to their customers Read More »
Tara Fine is a channel chief at VMware Canada. VMware software powers some of the world’s most complex digital infrastructures. The company’s compute, cloud, mobility, networking, and security offerings provide
Tara Fine shares her advice for young up-and-comers in the channel Read More »
Rita Loncar is a channel leader at Veritas Technologies. Veritas helps businesses accelerate their digital transformation by solving pressing IT and business challenges including multi-cloud data management and protection, storage
Get to know C4 board member – Rita Loncar Read More »
Working with partners: A marketing perspective A channel marketing professional’s life can be very busy, but the niche nature of the business often means there are few people who truly
C4 Marketing Dinner Read More »
Microsoft channel partners work in conjunction with Microsoft to resell its products and services, often with customizations specific to each individual buyer. In addition to the value-added reselling of these
Suzanne Gagliese is the vice-president of One Commercial Partner at Microsoft Canada Read More »
