channel

Get to know your C4 Board member – Zack Dickson, HPE

The year-long process of splitting Hewlett-Packard in two is well behind us, and the half focused on HPE servers, storage, network related solutions, relies on the partner community extensively. HPE provides expertise around traditional on-premises IT and hybrid cloud, and its channel business is led by Zachary Dickson, HPE’s channel chief, who’s worked in the …

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Mentorship Matters to Channel Leaders

MENTORSHIP MATTERS

C4 is changing the game when it comes to developing channel professionals through mentorship. If you are a channel leader looking for best practices as you build or optimize your channel strategies or a Channel Chief who wants to support the advancement of others as a mentor, please visit the C4 Mentorship page for more information.

Your job postings for sales positions are boring and full of cliches, says expert

After running 66 sales job ads through an online scorecard, recruiting expert Kim Benedict discovered nearly half them fell into the same traps – they were too long, masculine in tone and riddled with corporate clichés. These mistakes are actually very common, says Benedict, who is the CEO of TalentMinded, a company that provides subscription-based, monthly …

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