The Canadian Channel Chiefs Council undertakes research on behalf of members, seeking out trends that may impact Channel business. Research may also be undertaken to support the members or actions of members as they relate to advocacy. Within this section, you will find research commissioned by the Council together with channel-related studies sourced from other entities.


Past Webinars: Available On Demand

To, Thru and With.  How two leaders from very different sized companies see channel marketing.

Join Fawn Annan, Chair of the Canadian Channel Chiefs Council, as she discusses actionable strategic marketing approaches with Gilles Philippe, Dell EMC’s Canadian Channel Marketing Manager, and Jim Barnet, Director of Sales and Marketing at Fivel, and the man responsible for building the company’s channel marketing strategy and programs.

Five things you need to know before becoming a Channel Chief

Join Corinne Sharp, President of the Canadian Channel Chiefs Council, as she speaks with veteran Channel Chiefs Pete West of Red Hat and John Cammalleri of HP Canada about the challenges and the rewards of the job.

Defining and Demystifying AI Within the Channel

Join Cindy Gordon, CEO of SalesChoice, for an hour-long webinar on how the channel ecosystem can successfully incorporate new AI opportunities. She’ll break down the basics and give a synopsis of how to understand the new language of AI.