To, Thru and With: How two leaders from very different sized companies see channel marketing.

Whether you are multi-national with a legion of partners or a five-man operation looking to scale by developing your first channel, there are foundational best practices in channel marketing that can help maximize growth opportunities.

As the channel player responsible for marketing, you’ll need to understand the challenges and opportunities that go with marketing to partners, marketing thru partners, and marketing with partners. Each of the three strategies has different goals, and requires different tactics to succeed.

Join Fawn Annan, Chair of the Canadian Channel Chiefs Council, as she discusses actionable strategic marketing approaches with Gilles Philippe, Dell EMC’s Canadian Channel Marketing Manager, and Jim Barnet, Director of Sales and Marketing at Fivel, and the man responsible for building the company’s channel marketing strategy and programs.

The 45-minute webinar will include a discussion of how smaller players can help the bigger players, and the way bigger players can help lift smaller ones.

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This is the second in a series of webinars exploring the eight pillars of the Canadian Channel Chiefs Council’s Pathways certification program. Earlier webinars can be found on the Council website under the Research tab. The Council is dedicated to advancing the growth of channel professionals through education, research, events, and advocacy.

Fawn Annan Chair of the Canadian Channel Chiefs Council

Jim Barnet  Director of Sales and Marketing, Fivel

Gilles Philippe  Channel Marketing Manager, Dell EMC