C4 Check-in

With the COVID-19 pandemic making in-person meetings difficult, C4 members are gathering virtually once every three weeks for a 44-minute check-in. During each session, members discuss their current challenges and test possible solutions with their colleagues. It is informal and informative. Highlights of the discussions can be found in the news section of this website.… Read More »C4 Check-in

Canadian Channel Chief Council Annual General Meeting

The 90-minute virtual meeting, How to Move from Survive Back to Thrive, will include a presentation by IDC (Lars Goransson, Canadian Managing Director,  Steve White, Program Vice President for the Channels and Alliances ) and on the business impact of the COVID-19 pandemic, followed by a discussion of the challenges the industry faces as the… Read More »Canadian Channel Chief Council Annual General Meeting

IDC’s Steve White featured on CMO Talks podcast

  Steve White, IDC’s Program Vice President for the Channels and Alliances Team, sits down with ITWC's President Fawn Annan for an in-depth discussion around strategic alliance investments for the partner ecosystem within the current Canadian channel marketing landscape. The discussion covers MDF funding and portal strategies for both large and smaller channel marketers with… Read More »IDC’s Steve White featured on CMO Talks podcast

C4 Channel Touchbase

virtual

With the COVID-19 pandemic making in-person meetings difficult, C4 members are gathering virtually once every three weeks for a 44-minute check-in. During each session, members discuss their current challenges and test possible solutions with their colleagues. It is informal and informative. Highlights of the discussions can be found in the news section of this website.… Read More »C4 Channel Touchbase

CDN Women in the IT Channel Recognition Luncheon

The Canadian Channel Chiefs Council is pleased to be a sponsor of the 10th anniversary of this luncheon celebrating the accomplishments women in the Channel. The 2020 edition will include a guest speaker,  honour three worthy industry veterans with induction into the Women in the IT Channel Hall of Fame, and some special surprises. Details:… Read More »CDN Women in the IT Channel Recognition Luncheon

Channel Marketing Professionals Luncheon

Virtual

Marketing and Automation: Where are you? Grab a sandwich and a coffee and join your marketing colleagues on September 14 for the latest C4 Channel Marketing Professionals Luncheon. As more companies try to do more with less - or at least more efficiently - automated marketing technology is services is growing in importance. What have… Read More »Channel Marketing Professionals Luncheon

C4 Fall Meeting

Virtual

Join us for the fall meeting where we will update our program offering and host a not-to-be-missed discussion about an issue of relevance to the channel. See you there. If you haven't received your calendar invite, contact Connie Santilli.

Channel Innovation Awards

Virtual

The Canadian Channel Chiefs Council is a proud supporter of the 2021 CDN Channel Innovation Awards set for April 28. Channel Innovation Awards 2021 is an opportunity for both celebration and advancement. It will honour the channel’s top players by revenue with the release of the Top 100 Solution Providers Ranking and the achievements of… Read More »Channel Innovation Awards

PATHWAYS: PROFESSIONAL DEVELOPMENT

There is strong recognition among the channel community that channel professionals require a unique set of skills. C4 is currently developing an accreditation program which will ultimately result in a designation for individuals who have completed specific educational modules. In addition, C4 provides ongoing professional development through courses designed to further augment skills and knowledge including updates on trends and new solutions, personal skills, technology developments, and more. Learn More About Pathways