Channel Incentives: Webinar on building partner loyalty

Channel marketing and partner management programs are undergoing a dizzying sea change with new programs and options keeping every channel chief on their toes.

To help Channel executives navigate the changes and identify best practices the Canadian Channel Chiefs Council (C4) will host a webinar March 22 with noted international loyalty and partner advocacy expert Ian Hutchieson of the London, UK-based International Customer Loyalty Programmes group (ICLP)

Hutchieson has worked with clients like Adobe and Manchester United to design and implement loyalty marketing strategies and programs that deliver competitive advantage. In the webinar Hutchieson will outline a new framework and approach to partner marketing, sharing loyalty marketing expertise and multi-sector experience.

A senior Vice president from a major airline will be on hand to share his experience with loyalty incentives.

What are the latest trends in Channel incentives?



Paolo Del Nibletto
President, C4



Ian Hutchieson
Global Director, Channel loyalty, ICLP