To become the “voice” of the Canadian technology channel by:
- Increasing awareness about the importance of the Channel Chief role
- Accelerating the career path of channel professionals through education and accreditation
- Collaborating in the development and exchange of best practices
- Facilitating the alignment of ICT vendor goals to those of the overall solution provider community
- Providing mentoring and networking opportunities
- Facilitating research
- Promoting collaborative social exchanges
- Advocating on behalf of the Channel.