C4 is dedicated to advancing the growth of channel professionals through education, research, events, and advocacy. 

ABOUT c4

Membership consists of IT vendors, solution providers and distributors that are on the front lines of solving major IT business challenges.

These professionals are responsible for developing long-term profitable strategies for channel partners along with innovative solutions that provide a return on investment for customers. C4 is dedicated to advancing the growth of channel professionals through education, research, events, and advocacy.

C4 is incorporated under the Canada Not-for-Profit Corporations Act and governed by a volunteer Board of Directors. It is affiliated with Channel Daily News  (CDN), a media property of IT World Canada.

BECOME A MEMBER
Our Vision

To become the leading North American association which supports the economic growth of the IT industry through

Professional development and advancement of accredited Channel Chiefs
Establishment of industry standards (a rating system for vendor organizations and their channel programs).

Our Mission

To become the “voice” of the Canadian technology channel by:

Increasing awareness about the importance of the Channel Chief role
Accelerating the career path of channel professionals through education and accreditation
Collaborating in the development and exchange of best practices
Facilitating the alignment of ICT vendor goals to those of the overall solution provider community
Providing mentoring and networking opportunities
Facilitating research
Promoting collaborative social exchanges
Advocating on behalf of the Channel

Meet The Board Executives

C4 is governed by a volunteer Board of Directors comprised of  Channel Chiefs from leading IT companies, together with representatives from Revenue Dynamix

Desere Ross

Chairperson of C4, Vice President, Operations Revenue Dynamix

Mark Collins

President of C4, CEO F2Factor

Board of Directors

Board members are governed by a strict code of Governance, are nominated by the Board, and are elected by the C4 Membership.

Hanif Mawji

Director North America Commercial, AMD

Siobhan Cox

Vice President Marketing, Bell Canada

Karen Pugliese

Partner Leader

Jodi Bonham

IT Channel Manager, Eaton Canada

Karen Rowden

Group Manager, North America Consumer Marketing, Epson

John Cammalleri

Vice President, Commercial Channels, Printing and Personal Systems, HP

Rob Brown

Vice President, Channel Sales at HPE Canada, HPE

Bill Brandel

Vice President & Country Chief Executive, Ingram Micro

Leslie Del Pino-Trujillo

Americas Channel Program Manager, Intel

Jennifer Bell

Vice President of Marketing and accountable for channel, Protocol Labs

Harp Grin

Vice President, Global Partner Solutions, Canada, Microsoft

James Arndt

VP Channel Sales & Marketing, Samsung

Andrew Steane

North American Head – Partner Acceleration, SAP

Simon Powell

Sr. Partner Business Manager, Vmware

IN MEMORIUM

C4 Founder Fawn Annan

A major voice in Canada’s IT industry has fallen silent. C4 mourns the loss of its founder, Fawn Annan. “Fawn was a very dear friend and respected colleague for many years,” said Gary Davenport, a member of the board of directors of the CIO Association of Canada and board advisor at the Canadian Channel Chiefs Council. “She was a pleasure to work with and an absolute giant within our Canadian ICT industry with enormous insights and impacts. She could always be counted on to provide a fresh perspective and to take positive action to make things better for all stakeholders.