Professional Development for Today and Tomorrow’s Top Channel Professionals and Executives

WHY BECOME A MEMBER

Get the Right Professional Development Today!

To achieve certification and earn the Channel Chief Accreditation or Channel Pro Designation, participants must demonstrate superior understanding in the areas of strategy, finance, marketing, channel building, operations, managing change, leadership and talent management.

Channel Chief Accreditation

This is a senior designation for channel leaders in existing senior roles. This program certifies that channel leaders have demonstrated excellence across all eight core competencies.

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Channel Pro Designation

This program is for channel managers who want to develop into a more senior role. This program is self-paced, allowing candidates to guide their own learning path.

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Core Competencies for Channel Chiefs

Sales

Strategy

Finance

Marketing

Talent Management

Operations

Leadership

Channel Building

C4 ACCREDITATION OFFERINGS

Professional Designations for Channel Managers And Channel Leaders

Channel Chief Accreditation

Official accreditation through the Canadian Channel Chiefs Council (C4).

Requires the completion of a series of online modules aligned to the eight core competencies of channel leadership.

Each module has repeatable tests that take 30 to 40 minutes each

Complimentary access to C4 research

$695 C4 Members Only

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Channel Pro Designation*

A minimum of two-years of experience building and leading a channel organization is required

Includes a 90-minute examination by senior channel leaders

Official accreditation through the Canadian Channel Chiefs Council (C4).

A senior designation for channel leaders in existing senior roles

$625 C4 Members

$1,250 Non Members

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*Fees include all instructional material and access to Pathways educational resources including white papers, videos, and webinars. Current members or companies that register more than one participant at a time are eligible for a discounted rate.

Hear from our Graduates!

Corinne Sharp
C4 Adjudicator

“Deidre Deacon, with her years of channel leadership, showed the adjudicator panel a wealth of creativity and success, especially during these challenging pandemic years.”

Aiva Sharakovsky
Partner Sales Executive at ISA Cybersecurity

“I thought that the program was great and very thorough. I loved that there was a summarized takeaway for each section, that was very helpful.”