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LaLaa Comrie

Bill Brandel

Board of Directors, C4
Vice President & Country Chief Executive at Ingram Micro Canada 

Zack Dickson

Board of Directors, C4
Vice President, Partners (Canada), Cisco

The recipe for success in channel marketing

It’s not enough for vendors to provide the ingredients for success to their channel partners. You have to help them bake the cake.

That sums up the advice by two channel marketing experts at a recent ITWC webinar.

“If you think you can give a channel partner a brochure, a powerpoint deck, and some sales training and expect them to be successful, think again,” said Jim Barnet, Director of Sales and Marketing at Fivel. “You’re not only going to have to provide the ingredients and bake the cake for them, you’re going to have to cut it up and feed it to them for the first few deals.”

Mentorship Matters to Channel Leaders


C4 is changing the game when it comes to developing channel professionals through mentorship. If you are a channel leader looking for best practices as you build or optimize your channel strategies or a Channel Chief who wants to support the advancement of others as a mentor, please visit the C4 Mentorship page for more information.